This pizza packaging instantly grabbed my attention for it's innovative design. It follows the same formula as so many other pizza packages, a square cardboard box with a window showing the pizza inside, but in this case the shape of the window is the same as a slice of pizza. This helps you to recognise it as a pizza from a distance as well making you think about it in a way that you would eat it, rather than it being an uncooked pizza. I like the use of windows in packaging allowing you to see the product, but I don't really see how I could bring this into my design for this project. I shall see what happens though.