In the second part of the Workshop, we were given a sheet of well know company logos and were told to experiment with them to change the way we look at them. I identified that the 'o' in Halfords was already an important part of their logo as it is in italics to make it appear like a speeding wheel. I thought I would make the 'o' protrude from the logo, to emphasise it's connotation with a wheel.

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