I decided to elaborate on the circular logo idea and experiment with different ways of placing the type, as can be seen along the top here. I prefer the centrally aligned type, and where each word is on a separate line as it allows for a more symmetrical logo design. I quite liked the idea of having quite a narrow type, giving off a neat and precise feel to the logo. I also tried an inverted example where the circle is coloured and the text is white, as I thought this could be an interesting alternative.